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Personal Injury Lawyer in Europe
This case study illustrates the depth and breadth of SEO expertise needed to succeed in the highly competitive European personal injury law market.
TrésorièredeRusse, E-commerce Domination in France
This case study from BSmartAgency highlights our strategic prowess and successful implementation of SEO tactics, cementing TrésorièredeRusse's position as a dominant player in the competitive French e-commerce landscape.
This case study illustrates the depth and breadth of SEO expertise needed to succeed in the highly competitive European personal injury law market.
Personal Injury Lawyer in Europe
As the CEO of BSmartAgency, an SEO expert firm, we tackled a unique challenge in the European personal injury law sector, known for its fierce SEO competition. Unlike California, where the industry’s CPC (Cost-Per-Click) can range from $200 – $950, Europe presents its own set of market dynamics. However, CPC remains a critical measure of SEO competition.
Background
Industry
Personal injury law within major European metro areas. The industry is marked by intense SEO competition, with high CPCs indicating the value and competitiveness of personal injury keywords.
Challenges
High SEO Competition
European cities teem with law firms vying for top SEO rankings. Achieving organic rank necessitated a comprehensive SEO strategy encompassing content creation, on-page SEO, technical SEO, and more.
Goal
Increase Organic Traffic
Our objective was to boost organic, non-paid traffic. This would reduce dependence on Google Ads and Local Service Ads, essential for law firms in Europe. Additional resources included a related case study on LSA cost per lead for law niches and a post about growing a practice with SEO.
Strategies
Website Redesign
We revamped the website to enhance user experience, conversion rates, and site architecture, all vital for SEO improvement.
Content Strategy Development
Focused on economically valuable search phrases, we analyzed search volumes, values, and intents (transactional, informational, commercial).
Content Roadmap Implementation
Writing and optimizing content to rank across various positions in Google's SERP.
Local SEO Efforts
Optimized the Google Business Profile and built local citations to increase visibility in Google Local SEO and Google Maps.
Technical and On-Page SEO
Strengthened the website's technical foundation and on-page elements to align with SEO best practices.
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This case study from BSmartAgency highlights our strategic prowess and successful implementation of SEO tactics, cementing TrésorièredeRusse’s position as a dominant player in the competitive French e-commerce landscape.
TrésorièredeRusse, E-commerce Domination in France
As the CEO of BSmartAgency, a leading SEO expert firm, we embraced a unique challenge in the vibrant French e-commerce sector with Trésorière de Russe. Renowned for its dynamic market and fierce competition, our goal was to establish Trésorière de Russe as a dominant force in the French e-commerce landscape.
Background
Industry
E-commerce within major French metropolitan areas. The French e-commerce market demanded a sophisticated approach due to diverse offerings and intense competition, making strategic SEO imperative.
Challenges
Intense E-commerce Landscape
French cities teem with e-commerce entities vying for top online visibility. The challenge was to create a distinctive online presence through a comprehensive SEO strategy encompassing website optimization, content creation, and targeted marketing.
Goal
Elevate Online Visibility and Sales
Our primary objective was to boost Trésorière de Russe’s online presence, driving organic traffic and reducing reliance on paid advertising channels.
Strategies
Website Redesign
A comprehensive revamp of Trésorière de Russe's website enhanced user experience, increased conversion rates, and optimized site architecture, laying the foundation for improved SEO.
Content Strategy Development
Focused on economically valuable search phrases, our team analyzed search volumes, values, and user intents to develop a content strategy aligned with SEO goals.
Content Roadmap Implementation
Content creation and optimization efforts were strategically executed to secure favorable positions in Google's SERP.
Localized SEO Excellence
Trésorière de Russe's Google Business Profile was optimized, and local citations were strategically created to boost visibility in local SEO and Google Maps.
Technical and On-Page SEO
The website's technical foundation and on-page elements were reinforced to align with SEO best practices.
Results
01
Surge in Organic Traffic
Trésorière de Russe witnessed a substantial increase in organic, non-paid traffic, reducing dependence on paid advertising channels.
02
Elevated Search Engine Rankings
Strategic content implementation resulted in improved rankings across various positions in Google’s SERPs.
03
Localized Visibility Triumph
Local SEO efforts significantly boosted visibility in local searches, establishing a robust regional presence.
04
Sales Soar
The overall strategy translated into increased online sales, showcasing the efficacy of the comprehensive SEO approach.