This initial step focuses on creating a visually appealing and user-friendly website. It involves understanding the brand's ethos and translating it into a digital format. This includes responsive design, intuitive navigation, and compelling content that resonates with the target audience.

After the website is built, the next step is optimizing it for search engines. This includes keyword research, on-page SEO (like optimizing titles, descriptions, and headers), and creating high-quality, SEO-friendly content that improves the site's visibility and ranking on search engines.

This phase involves enhancing the brand's online presence and authority. Strategies like acquiring high-quality backlinks, guest blogging, and leveraging social media platforms are used to increase the website's authority and improve its ranking in search results.

The final step focuses on converting visitors into leads or customers. This can involve implementing call-to-actions (CTAs), lead capture forms, and strategies like email marketing or retargeting ads to engage with potential customers and guide them through the sales funnel.